QR Menu & Digital Menu Statistics 2026

37 figures on how restaurants and guests use QR and digital menus, what paper menus cost and the allergen rules every EU menu must follow, each with its source and year. First-party figures come from doXmenu, used by 2,000+ venues since 2020.

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Last updated · first published 11 June 2026

A year of menus, 20 to 25 tablesPaper menus cost 450€ to 1,000€ a year. doXmenu costs 155.88€.

Roughly 3 to 6 times cheaper than paper

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Drawn to scale. Sources: doXmenu customer reports, 2026; doXmenu pricing, September 2026.

The short answer

What are the key QR menu statistics for 2026?

Over 90% of digital restaurant menus in North Macedonia run on doXmenu, and more than 2,000 venues have used it since 2020 (doXmenu data, September 2026). A 20 to 25 table restaurant spends 450€ to 1,000€ a year on paper menus against 155.88€ for doXmenu, and every EU restaurant must declare 14 allergens for each dish.

Key figures

90%+

of digital restaurant menus in North Macedonia run on doXmenu (doXmenu data, September 2026)

2,000+

venues have used doXmenu digital menus since 2020 (doXmenu data, September 2026)

14

allergens every EU restaurant must declare for each dish (EU Regulation 1169/2011, Annex II)

3 to 5

menu languages tourist venues on doXmenu add in their first season (doXmenu data, June 2026)

Adoption and market

How widely are digital menus used?

3 figures
  1. Over 90% of digital restaurant menus in North Macedonia run on doXmenu (doXmenu data, September 2026).

  2. More than 2,000 venues, including restaurants, cafés, hotels and beach bars, have used doXmenu digital menus since 2020 (doXmenu data, September 2026).

  3. Bulgaria adopted the euro on 1 January 2026 at a fixed rate of 1.95583 levs to the euro, so every restaurant menu in the country had to be re-priced in euros (European Central Bank, 2026).

Guest behaviour

How do guests use QR menus?

12 figures
  1. Between April and September 2026, 1 in 5 menu opens at doXmenu venues in the Balkans (20.7%) came between 20:00 and 22:00 local time, and almost 3 in 10 (29.7%) between 19:00 and 22:00 (doXmenu menu-open data, April to September 2026, 1.84 million menu opens).

  2. Saturdays and Sundays each brought about 26% more menu opens than an average Monday to Thursday at doXmenu venues in the Balkans (doXmenu menu-open data, April to September 2026).

  3. At doXmenu venues in North Macedonia, 21% of menu opens were in English, 9% in Albanian and 2.5% in Turkish, and the rest in Macedonian (doXmenu menu-open data, 4 to 18 October 2026, 128 venues, about 88,000 menu opens).

  4. At doXmenu venues in Montenegro, 98% of menu opens were in a language other than Montenegrin or Serbian: 73% in English, 15% in Turkish and 5% in Russian (doXmenu menu-open data, 4 to 18 October 2026, 6 venues).

  5. Menu opens at the 7 doXmenu venues in Montenegro tripled from July to August 2026, from 6,640 to 20,400, while monthly menu opens at venues in North Macedonia stayed within 6% of their April to August average (doXmenu menu-open data, April to September 2026).

  6. Paying doXmenu venues in Montenegro offer 7 menu languages on average, against 2.7 in North Macedonia, where 45% of paying venues offer 3 or more (doXmenu data, October 2026).

  7. In tourist season, foreign-language views regularly make up more than half of all menu views at coastal and old-town doXmenu venues (doXmenu data, June 2026).

  8. Traffic on doXmenu menus climbs 30 to 60 minutes before kitchen peaks, as guests browse the menu before and right after they sit down (doXmenu data, June 2026).

  9. Tourist venues on doXmenu add 3 to 5 menu languages within their first season (doXmenu data, June 2026).

  10. Venue owners on doXmenu report that guests order more appetizers and desserts from menus with dish photos than from text-only menus (doXmenu operator reports, 2026).

  11. Letting guests read the menu in their own language is the feature doXmenu venues in tourist areas ask for most, because it cuts ordering mistakes (doXmenu operator feedback, 2026).

  12. At beach clubs and on large terraces with table service switched on, doXmenu venue owners report extra rounds ordered by guests who call staff from the menu instead of waiting to be noticed (doXmenu operator reports, 2026).

Costs and operations

What do paper menus and QR menus cost?

6 figures
  1. A typical restaurant with 20 to 25 tables spends 450€ to 1,000€ a year on paper menus, counting print runs, reprints for price changes and replacing damaged menus (doXmenu customer reports, 2026).

  2. A doXmenu subscription costs 155.88€ a year on the yearly plan (12.99€ a month), roughly 3 to 6 times less than keeping paper menus accurate (doXmenu pricing, September 2026).

  3. Venues on doXmenu change their menu prices several times a month on average (doXmenu data, June 2026).

  4. Seasonal venues on the Adriatic and Black Sea coasts change their whole menu 2 to 3 times a year, which on paper means a new print run each time (doXmenu operator reports, 2026).

  5. The QR code on a doXmenu table stand never changes, because it points to the menu’s address and not to its content, so price and dish changes need no reprint (doXmenu product facts, September 2026).

  6. In the doXmenu shop, QR table stands cost from 2.45€ for a wooden cube to 8.15€ for a wood and acrylic holder, and QR stickers from 0.65€ each (doXmenu shop, September 2026).

Allergen rules

Which allergen rules apply to restaurant menus in the EU?

3 figures
  1. EU Regulation 1169/2011 makes allergen information mandatory for non-prepacked food, which includes every dish a restaurant serves, in all EU member states (EU Regulation 1169/2011, Article 44).

  2. The 14 allergens restaurants in the EU must declare are cereals containing gluten, crustaceans, eggs, fish, peanuts, soybeans, milk, tree nuts, celery, mustard, sesame, sulphites, lupin and molluscs (EU Regulation 1169/2011, Annex II).

  3. In Germany and Austria, EU Regulation 1169/2011 is known as the LMIV (Lebensmittel-Informationsverordnung), and allergen information for loose food has been mandatory there since 13 December 2014 (German Federal Ministry of Agriculture; Austrian Economic Chamber (WKO)).

Tourism markets

How many visitors do tourist menu markets serve?

7 figures
  1. Croatia recorded 20.2 million tourist arrivals in commercial accommodation in 2024, against 3,871,833 residents counted in its 2021 census (Croatian Bureau of Statistics, 2025).

  2. At doXmenu venues in Croatia, 88% of menu opens were in a foreign language, 66% in English and 17% in German (doXmenu menu-open data, 5 to 18 October 2026, 3 venues).

  3. Greece welcomed 40.7 million tourists in 2024, against an estimated 10.4 million residents (Bank of Greece final data, reported by To Vima, 2025; ELSTAT, 2024).

  4. Montenegro recorded 2,606,854 tourist arrivals in 2024, more than four for each of the 623,633 residents counted in its 2023 census (Monstat, 2025; Monstat census, 2023).

  5. Istanbul was the fifth most visited city in the world in 2025, with 19.7 million international arrivals (Euromonitor International, Top 100 City Destinations 2025, reported by Time Out).

  6. In Turkey, restaurant owners most often call a QR menu a “karekod menü” (karekod means QR code), followed by “dijital menü” and “QR menü” (doXmenu search data, 2026).

  7. About 2.6 million people in Germany have an immigration history from Turkey, the largest such group in the country (Destatis Mikrozensus 2024, reported by the German Bundestag, 2026).

doXmenu platform facts

What does doXmenu cost and include?

6 figures
  1. doXmenu costs 14.99€ a month billed monthly, 13.99€ a month billed every 6 months, or 12.99€ a month billed yearly (155.88€ a year), and every plan includes every feature (doXmenu pricing, September 2026).

  2. The first month of doXmenu is free and needs no credit card (doXmenu pricing, September 2026).

  3. doXmenu menus come in 24 languages with built-in automatic translation, all included in every plan, and guests switch language with one tap (doXmenu product facts, September 2026).

  4. A doXmenu menu opens in the phone’s browser after one scan, with no app to download and no sign-up (doXmenu product facts, September 2026).

  5. doXmenu AI menu import builds a draft menu from photos (JPG, PNG, WEBP or HEIC) or a PDF of up to 40 pages in a few minutes, which the owner checks and publishes, and each account can create 2 AI menus a day and 10 a month (doXmenu product facts, September 2026).

  6. doXmenu menus and their data are hosted in the EU, on Amazon Web Services servers in Frankfurt (doXmenu product facts, September 2026).

QR menu statistics at a glance

QR menu and digital menu statistics 2026: metric, figure and source
MetricFigureSource
Digital restaurant menus in North Macedonia that run on doXmenu90%+doXmenu data, September 2026
Venues that have used doXmenu since 20202,000+doXmenu data, September 2026
Menu opens between 20:00 and 22:00, Balkan venues, April to September 202620.7%doXmenu menu-open data, April to September 2026
Menu opens in English at venues in North Macedonia, October 202621%doXmenu menu-open data, 4 to 18 October 2026
Menu opens in a foreign language at venues in Montenegro, October 202698%doXmenu menu-open data, 4 to 18 October 2026
Yearly paper menu cost, 20 to 25 tables450€ to 1,000€doXmenu customer reports, 2026
doXmenu yearly cost, yearly plan155.88€doXmenu pricing, September 2026
Menu languages in every doXmenu plan24doXmenu product facts, September 2026
Allergens restaurants must declare in the EU14EU Regulation 1169/2011, Annex II
QR table stand price, doXmenu shop2.45€ to 8.15€doXmenu shop, September 2026
Tourist arrivals in Croatia, 202420.2 millionCroatian Bureau of Statistics, 2025
Tourists in Greece, 202440.7 millionBank of Greece final data, reported by To Vima, 2025
Tourist arrivals in Montenegro, 20242,606,854Monstat, 2025
Countries with a doXmenu country guide34doXmenu QR menu guides by country, September 2026

Questions about these statistics

More than 2,000 venues, including restaurants, cafés, hotels and beach bars, have used doXmenu since 2020, and over 90% of digital restaurant menus in North Macedonia run on it (doXmenu data, September 2026).

A typical 20 to 25 table restaurant spends 450€ to 1,000€ a year keeping paper menus accurate (doXmenu customer reports, 2026), against 155.88€ a year for doXmenu on the yearly plan. That saves about 294€ to 844€ a year, which makes the QR menu roughly 3 to 6 times cheaper.

doXmenu costs 12.99€ a month on the yearly plan (155.88€ a year), 13.99€ a month billed every 6 months, or 14.99€ month to month. Every plan includes every feature, and the first month is free without a credit card (doXmenu pricing, September 2026).

Cereals containing gluten, crustaceans, eggs, fish, peanuts, soybeans, milk, tree nuts, celery, mustard, sesame, sulphites, lupin and molluscs. Annex II of EU Regulation 1169/2011 lists them, and its Article 44 requires them to be declared for non-prepacked food, which includes restaurant dishes.

In the doXmenu shop, QR table stands cost from 2.45€ for a wooden cube to 8.15€ for a wood and acrylic holder, with aluminium at 3.25€, acrylic at 4.50€ and stainless steel from 5.99€. QR stickers start at 0.65€ each, and the shop delivers within Europe and the Balkans (doXmenu shop, September 2026).

Figures labelled "doXmenu menu-open data" are measured: every time a guest’s phone loads a doXmenu menu, excluding opens flagged as automated and template or demo menus. Figures labelled "doXmenu data" come from venues on the doXmenu platform, and "operator reports" are what venue owners tell the doXmenu team, not measurements. Public figures name and link their source, such as the European Central Bank, EUR-Lex, the Croatian Bureau of Statistics, the Bank of Greece, ELSTAT and Monstat. Every figure carries its year, and figures that could not be traced to a source were removed.

Yes. The data is free to reuse under the Creative Commons Attribution 4.0 licence (CC BY 4.0): quote the figure with its source in brackets and link to https://www.doxmenu.com/qr-menu-statistics/ as the page it came from. The page was last updated on 19 October 2026.

About this data

doXmenu data are platform figures from venues that run their menu on doXmenu, each with the month it was read: the market share and the venue count in September 2026, the guest behaviour figures in June 2026. doXmenu menu-open data are measured: every time a guest’s phone loads a doXmenumenu, minus opens our system flags as automated, with template and demo menus left out. The hour, weekday and month figures cover April to September 2026 at venues in North Macedonia, Montenegro, Croatia, Kosovo and Albania (local time, most opens are in North Macedonia); the language shares count the language each menu was read in, recorded since 4 October 2026, so they describe the start of the low season. Operator reports, operator feedback and customer reports are what venue owners tell the doXmenu team; they are not measurements.

Public figures link to the organisation that publishes them: the European Central Bank, EUR-Lex, Germany’s Federal Ministry of Agriculture, the Austrian Economic Chamber, the Croatian Bureau of Statistics, the Bank of Greece, ELSTAT, Monstat, Euromonitor International and Destatis. Where we read a figure in a news report, its source says so. Figures that could not be traced to a source were removed. None of this is commissioned research.

First published on 11 June 2026, last updated on . For background, read what a QR menu is and how it works, our guide to restaurant menu analytics, or estimate your own costs with the QR menu savings calculator. Every country has its own guide in QR menus by country, and you can open live client menus to see QR menus in use.

How to cite: the data is free to reuse under CC BY 4.0. Quote the figure with its source in brackets, and link to https://www.doxmenu.com/qr-menu-statistics/ as the page it came from.

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